99% of people really don’t care about wine 1% care too much

Thwarted in my youthful ambitions to become a veterinary surgeon, Han Solo or Batman I opted to join the wine trade instead. I became a Master of Wine in 2008 and run my own independent portfolio business which involves winemaking, travel, education, film and occasionally wearing a cape and saving the world.

In 2010 I established James Busby Travel to take wine trade professionals from around the world on educational tours of Australia. I make pétillant naturel wines in South Australia under the Astro Bunny and Piggy Pop labels. I’m also the founder of WineTutor.tv, a unique online resource for students studying for the Master of Wine qualification. In 2020 I established Winetec, a marketing conservancy for the UK wine trade and in 2022 launched my new English pét-nat brand Lost in a Field. 

I prefer analogue to digital, dogs to cats, the Beatles to the Stones and divide my time between Europe and Australia. And I never swirl my wine glass. Ever.

James Busby Travel

Awesome Aussie road-trips for the trade. Fine wine, fun wine, fab food and bad wombats.
take a tour here


An online resource for Master of Wine students to get their geek on. Study Smart, Stress Less.
learn more here

Wildman Wine

Astro Bunny and Piggy Pop pét-nat from South Australia. No adds, mostly harmless.
drink it in here

Lost in a Field

English pét-nat – heritage varieties – old vines natural wine – lost vineyard
Back to the future here

Lark & Folly

Rare parcels of old and unusual English Sparkling Wine – coming for Xmas 2023….

Winetec Consultancy

Sales and Marketing consultancy for the UK wine industry from expert Masters of Wine
get the inside track here


Drink wine. It makes you sexy and interesting. Like this
Once upon a time two Masters of Wine and a recovering Sommelier went to Spain with a camera. Their mission? To make a film about wine that dared to be entertaining. Introducing The Rioja Scrolls. No fruit descriptors, no sniffing and definitely no swirling.
100% homemade, gonzo and unfiltered. We take wine seriously, ourselves not so much.
Watch the one minute “exploding helicopter” trailer here, or the full length film opposite. Tuck in, enjoy, and no bloody swirling!

Hello, is it me you’re looking for?

UK mobile +44 (0)7918 690796       Australian mobile +61 (0)428 920355       tim@winetec.co.uk